What makes us…

…marketAble?

What’s it boiling down to?

The essence…

…or, if we will, the sediment…

…is…

…what…

…exactly?

It all starts off with savings.

Save, save, save.

Now, there’s a moat.

Let’s call it emergency fund, first.

Moat grows.

Comes a time, where we say… … enough.

That’s enough moat.

From that point onwards, we are able…

…to enter the market without the tensions of not having something to fall back on.

Within this time-frame of putting together an emergency fund and making it grow beyond critical mass, we haven’t been sitting idle.

Busy, baby.

Putting together a…

…system.

Rough stage.

Deployment stage, perhaps on paper.

Moat gone beyond expectations?

Right, system needs to be ready by now, to be deployed, live.

System goes live.

Refine.

Fine-tune.

Adjust.

Fiddle.

Attenuate.

Nail.

Will take some years.

In those years, we play it small.

Right.

Comes the sweet-spot.

You feel it.

System feels just…

…perfect…

…to us.

That’s the moment.

Now we can scale up.

We are continuing to, though, as per market situations — refine, fine-tune, adjust and attenuate.

Idea is to maintain the sweet-spot.

Goes away?

Bring it back.

Keep bringing it back.

Once we’ve learnt to keep bringing the sweet-spot back…

…we are then, from that point onwards…

…marketAble.